Don't Trend On Me!

A place to discuss terrible public relations and marketing.

posts by Ed Zitron

Wednesday

05

November 2014

The Worst Piece On Public Relations Ever - And Why It's A Problem

by Ed Zitron

This afternoon in the social media network known as "The Face Book," a former colleague posted this piece entitled "Why Public Relations Is The Most Important Job You'll Ever Do." Before we start, here are some more important jobs than PR professionals: A trash collector. A librarian. A doctor. A bus driver. This is the most ham-fisted self-indulgent and self-unaware tripe I've read about PR in a few years. Its…

Tuesday

07

October 2014

How PR People Are Liars, According To A Former CIA Group's Book

by Ed Zitron

If you're looking for the worst blog posts on the internet, LinkedIn has created their own blog post network. This post was about why reporters hate PR people. This untouched and never-written-about-ever post was inspired by my book. At first I was touched, then I saw it was literally the problem. Reporters hate PR people because we as an industry - including the political and 'bad people' arms that deliberately…

Wednesday

17

September 2014

Professional "Communicators" Communicate Badly

by Ed Zitron

Once when I was a kid I asked my dad what "interest" was. Now, he could have easily answered this with "the opposite of what girls have for you, son" but chose to actually explain what it meant (in a financial sense). I remember this description because it was so straight-forward, and at the time there was no Google (I think there was a very shitty version of Altavista) and…

Friday

12

September 2014

People Harass Reporters And It Sucks (And yes, email counts)

by Ed Zitron

In a world where you're not somebody unless someone else is writing about you on the internet, especially in the scary world of startups and tech, there's a horrific desperation lingering in the air. Be it a PR person or a founder or a dog that's got an app, reporters are being harassed digitally and physically. That's not an over-dramatization - even the most low-level reporter at a tech blog…

Thursday

11

September 2014

The Worst People On Twitter, 9/11 Edition [UPDATED]

by Ed Zitron

Normal human beings would know that it is crass and disgusting to try and take advantage of any tragedy. However, there're people on social media who either A) don't care or B) don't have the self-awareness to not tie their product or service to, for example, September 11th. Thanks to intrepid Twitter user and DevOps thought leader Jon Hendren, we can all see just how awful the world is, live…