Don't Trend On Me!

A place to discuss terrible public relations and marketing.

posts by Conrad Updog

Friday

06

March 2015

Does Clorox Really Need A Pinterest Page?

by Conrad Updog

Today, we discovered that Clorox has a Pinterest page. It's pretty bad, to be honest, mostly made up of lame infographics with tips on how to clean things. It's useful for us, though, because it highlights something we at Don't Trend on Me have been thinking about for a while now. Why do so many brands keep up so many unnecessary social media pages? The Clorox Pinterest page has just…

Wednesday

04

March 2015

Please Stop Trend-Hopping

by Conrad Updog

We reached End Times Twitter as last week drew to a close and an insufferable debate over the color of a dress basically shut down the internet. I am not sure anyone could possibly care one way or another, much less care enough to talk about it nonstop for roughly 24 hours straight, and yet this is what happened. I don't think the internet should be a place for ~serious…

Tuesday

24

February 2015

Maybe The Worst Pitch Ever

by Conrad Updog

The tech industry is an absolute cesspool of hopelessly oblivious douche bro culture, the sort of place where people don't think twice about pitching "Male Gaze: The App" or sending a female reporter a gift basket full of sex toys. In the same vein, we were (un?)fortunate enough to get a copy of an extraordinarily tone deaf pitch (covered by Mashable here) for MyPeriod Tracker, one of a number…

Tuesday

24

February 2015

Kill Kill Kill Kill Kill Kill Kill Kill Kill Kill

by Conrad Updog

Sunday night was the 87th Annual Academy Awards ceremony, and rather than letting the humans watch the program in peace, the brands of Twitter saw it as a perfect opportunity for some sweet, hot #engagement action, whether anyone wanted it or not. The last time we checked in on the Twitter brands, they were being annoying as fuck during the Super Bowl. Frankly, I have to hand it to the…

Thursday

19

February 2015

"You Know, I Used To Be A Journalist"

by Conrad Updog

One of the great jedi mind tricks of the seasoned PR veteran is to lean over to a reporter and whisper, ever so softly, "you know ... I used to be a journalist." It is a statement that all reporters-cum-flacks have deployed at one time or another, and it can be strikingly disarming. What it says is this: "You can trust me. I know what you're going through. I may be…