by Conrad Updog
Earlier this week, we wrote about how when you really think about it, public relations actually doesn't have that much in common with yoga.
Today, a topic that has even less do to with public relations: war.
In "honor" of the 50th anniversary of Winston Churchill's death, which at this point was nearly two whole weeks ago, a PR Daily contributor decided Wednesday to post a list of 17 quotes attributed to Britain's World War II leader.
The entire article, entitled "17 Winston Churchill quotes that impart communications wisdom" is just a list of quotes, "including a few that apply the work of communications and PR professionals."
There is no explanation of how or why they actually relate to what PR people do for a living.
Even then, if you're going to do an article of "17 Winston Churchill quotes that impart communications wisdom," more than just "a few" of the quotes should actually impart some communications wisdom.
How fucking lazy do you have to be to just copy and paste a list of quotes, some of which are not actually traceable to Churchill and some of which were definitely said by other people? How arrogant do you have to be to believe leading a country during war is anything like sending emails all day?
A site for flacks unironically published a post insinuating that there are valuable PR lessons in "We shall defend our island, whatever the cost may be. We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender."
The are no battles in PR! Most of the time you don't even have to meet people face-to-face. It is not a noble or brave endeavor. You are making enemies because you are annoying the shit out of people with form pitches, not because "you have stood up for something in your life."
Nothing better illustrates the uselessness of 99% of public relations than someone copying and pasting a bunch of shit from BrainyQuote that doesn't even really have anything to do with the industry, and having a PR publication be like, "This right here? This is Good Shit. People should keep their speeches short like women's skirts should be lol."
Even the quote that is most relevant to an actual PR person's job, about how lies spread faster than truth, wasn't even said by Winston Churchill!
In the words of Winston Churchill (maybe, idk I saw it on his Wikiquote), "Everyone involved in this travesty of a blogpost should go fuck themselves."